If you want to reach the full marketing and advertising potential of Facebook for your own business and your clients, this is a must-have tool.Īnd, before we go, here are a few recommendations we have: It’s well-worth learning, however, as it’s the only way to unlock some features and the easiest way to access others. Final Thoughtsįacebook’s Business Manager can be overwhelming at a first glance, especially for new marketers or small businesses who aren’t familiar with the platform yet.
This can unlock new features and Facebook products, so we recommend moving through the process. Underneath this, you’ll also see the option to start the process for business verification. They’re also able to control the level of access you have.
So if you want to manage a client’s Ad campaigns or Pages, you can do so without them giving you their login. They allow you to manage multiple assets that you don’t own, once given permission and access.
#Business manager facebook how to
How to Create a Business Accountīusiness accounts on Facebook are a must-have for social media practitioners. This will open up the Facebook suite of tools, which has recently been revamped and looks a little different than it did even a few months ago. You can access the Facebook Business Manager here. Wondering how to find Facebook’s Business Suite? How to Access Facebook’s Business Manager The Business Suite is needed to unlock Facebook’s full potential for businesses, so don’t be intimidated it’s particularly crucial for social media practitioners who want to help their clients for any marketing activity. The Business Manager is also your go-to place for linking up accounts, like managing branded campaigns or gaining or giving access to second accounts (like for an agency to manage a client’s Page or ads). It’s now called the “Facebook Business Suite,” but this change was very recent. It’s like a business account for your Page. What Is Facebook Business Manager & Why Does It Matter?įacebook’s Business Manager is a suite of tools that offers more extensive features to Pages. In this post, we’re going to take you on a tour through the Facebook Business Manager so you know how to find it, how to navigate it, and what features you absolutely want to take advantage of for your clients. It offers extensive features and access to crucial tools like your tracking pixel and custom audiences, and it makes it easier for social media practitioners to connect with their clients. While some small business owners can even miss the Business Manager if they don’t know where to look, it’s one of the most important tools at their disposal. That’s where Facebook’s Business Manager comes into play. Unfortunately, many of these tools are spread out across Facebook, causing some small businesses to miss out on them. Facebook has a number of incredible different management and analytics tools like their Page Insights, Audience Analytics, and Ads Manager.
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