Once you’ve run a contest that is targeted at your ideal customer, it’s important to make everyone feel like a winner. However, we still wanted to brainstorm to think about a unique spin we could put on it so it would be even more appealing to our subscribers and maybe even current customers.
Ghostlab multiple device stand software#
We sell a keyword research software, Long Tail Pro, so it seemed obvious that giving away a copy of our own software would fit the bill. So in terms of leads, give a cosmetic dentist the choice of a list of 3,000 people who like iPads and 150 people who want teeth whitening and see which one he takes. Remember, the whole point of doing this is to generate leads and ultimately sales. Maybe instead of 3,000 entries to the iPad giveaway, they end up with 150 for teeth whitening. More than likely, a teeth whitening giveaway won’t be as popular as an iPad giveaway.
Ghostlab multiple device stand professional#
Since professional teeth whitening is a service the dentist offers, he can feel confident that almost everyone who enters the contest wants what he sells. What do we know about people who enter to win professional teeth whitening? What if, on the other hand, the cosmetic dentist decides to give away something like free professional teeth whitening instead of an iPad? It’s quite possible that you could end up with 3,000 contest entrants and zero solid leads. Perhaps there are a few people coveting a free iPad that are also looking for teeth whitening, but there is certainly no direct connection between the two. But how many of those 3,000 entries are leads that might turn into revenue for your dental services? So if you’re a cosmetic dentistry practice and you’re giving away an iPad, you might get 3,000 entries. What do we know about people who enter to win an iPad? The problem with being too general with your giveaway is that the point of the contest is to generate leads and sales. After all, you’ll cast a wider net and probably get more entries since almost everyone wants what you’re giving away.
These types of giveaways appeal to almost everyone who wouldn’t want a free iPad?Īt first, having a contest with wide appeal seems like a great idea.
How many times have you seen an advertisement to enter to win a free iPad or a free big screen TV? One of the first pieces of advice we heard in our interview with Travis was to avoid the trap of doing a generic giveaway.
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